How can public opinion be defined?

Public opinion can be defined as the collective attitudes on specific issues impacting society because it encompasses the shared beliefs, values, and perceptions among a group of individuals, typically regarding matters that hold social significance. This definition highlights that public opinion is not just a sum of individual thoughts, but rather a common viewpoint shared by a community or society that can influence decision-making, policies, and behaviors. It reflects how people feel about current events, social issues, or policy matters, which can shape the actions of organizations, governments, and public relations efforts to effectively communicate and resonate with their audience. Understanding public opinion in this context is crucial for public relations professionals as it helps them to tailor communication strategies and responses to align with the sentiments of their target audiences.