What are the potential consequences of trademark infringement?

Disable ads (and more) with a membership for a one time $4.99 payment

Study for the UCF PUR4000 PR Exam. Prepare with comprehensive questions, hints, and explanations to excel in public relations. Boost your exam confidence today!

The potential consequences of trademark infringement can include the repayment of profits or damages awarded to the trademark owner, as well as the potential obligation to cover the owner's attorney's fees in legal proceedings. This outcome stems from legal frameworks that protect trademark rights and ensure that owners can pursue compensation for unauthorized use of their marks. Such financial repercussions serve both as a deterrent to infringers and as restitution for the trademark owner's losses. Courts often assess the impact of the infringement on the trademark owner's business and may impose significant financial penalties to reinforce the importance of respecting intellectual property rights.

The other options do not accurately reflect the serious legal and financial implications associated with trademark infringement. Simply receiving a warning or rebranding may not adequately address the potential harm caused to the trademark owner, while registration of a new trademark is not a consequence of infringement but rather a separate process.