What are the three goals of communication?

The identification of informing, persuading, and instructing as the three goals of communication highlights the essential functions that communication serves in various contexts, especially in public relations. The goal of informing focuses on providing audiences with accurate and relevant information, allowing them to understand specific issues, events, or products. This is fundamental in public relations, as organizations must convey clear and transparent messages to build trust with their stakeholders.

Persuading relates to the ability of communication to influence attitudes, beliefs, or behaviors. In public relations, this is crucial when trying to motivate an audience toward a particular action, whether it’s supporting a cause, purchasing a product, or altering a viewpoint. This aspect underscores the strategic nature of communication in shaping perceptions and driving engagement.

Instructing complements the first two goals by providing directions or guidelines. In this context, it means educating the audience on how to interpret information or how to engage with a product or service effectively. This goal is often reflected in training sessions, workshops, or public service announcements where clarity and actionability are paramount.

The other options may emphasize some aspects of communication, but they do not encapsulate the comprehensive nature of informing, persuading, and instructing as effectively.