What best defines a public relations plan?

A public relations plan is best defined as a strategic document outlining objectives and tactics. This definition captures the essence of what a public relations plan should accomplish: it serves as a roadmap for an organization's communication efforts. Within this strategic framework, it details specific goals that the organization aims to achieve, identifies target audiences, and outlines the tactics that will be employed to reach those objectives.

Furthermore, a public relations plan is not merely about documenting past efforts or producing a list of media contacts, nor is it focused solely on budgeting. While those components can be integral to a comprehensive public relations strategy, they do not define the plan itself. The true purpose of a public relations plan is to provide a cohesive strategy that guides the execution of communication initiatives, ensures alignment with the organization's mission, and measures success against clearly defined objectives.