What dimension of public opinion does social support indicate?

The correct choice highlights social support as a manifestation of shared opinions among individuals. In the context of public opinion, social support refers to the degree to which individuals collectively endorse, agree with, or express sympathy for a particular view or issue. This dimension is crucial because it shows how people align themselves with others in their community or society regarding specific topics, policies, or causes.

Understanding social support helps public relations professionals gauge the strength and cohesiveness of public opinion, allowing them to tailor their strategies and communications effectively. When a significant portion of the public expresses similar sentiments, it signifies a unified stance on an issue, which can impact campaign success and influence decision-making processes.

In contrast, personal beliefs focus on individual perspectives, societal norms and expectations encapsulate broader cultural viewpoints without necessarily reflecting individual sentiment, and individual privacy rights do not pertain directly to the collective nature of public opinion. Thus, the emphasis on shared opinions among individuals underscores the essence of social support as a fundamental aspect of public opinion.