What distinguishes internal from external communication in public relations?

The correct answer emphasizes that internal communication specifically centers around the relationship and dialogue within an organization, primarily involving employees and management. This type of communication is essential for fostering a positive workplace culture, ensuring that all staff members are aligned with the organization’s goals, values, and strategies. It contributes to employee engagement and helps in building a cohesive team, allowing for better collaboration and productivity.

In contrast, external communication involves reaching out to audiences outside the organization, such as the media, customers, and the general public. This type of communication is more focused on promoting the organization’s image, managing public perceptions, and engaging with external stakeholders. While both internal and external communication are critical to the overall strategy of public relations, the distinction lies in the audiences they address and the specific goals they aim to achieve.