What do press releases primarily aim to achieve?

Press releases primarily aim to promote visibility and credibility for an organization. They serve as a communication tool that informs the media and the public about company news, events, product launches, or any significant developments within the organization. By disseminating press releases, companies can enhance their public image, raise awareness of their brand, and establish themselves as authoritative sources in their industry.

This strategy is particularly effective in shaping public perception and gaining media coverage, which can lead to increased trust and recognition from both the media and the target audience. A well-crafted press release helps the organization to effectively communicate its messages and build relationships with key stakeholders and audiences.