What does a SWOT analysis identify?

A SWOT analysis is a strategic planning tool used to identify the internal and external factors that can affect the viability of a project, product, or business venture. By breaking down an organization’s strengths, weaknesses, opportunities, and threats, a SWOT analysis helps in understanding the current situation and formulating strategies for the future.

Strengths refer to the internal attributes that are helpful to achieving the organization's objectives. Weaknesses represent internal factors that may hinder those objectives. Opportunities are external factors that the organization could exploit to its advantage, while threats are external challenges that could cause trouble for the organization.

This comprehensive approach allows organizations to analyze their position within the market or industry effectively, making it easier to capitalize on strengths and opportunities while addressing weaknesses and preparing for potential threats. Such insights are crucial in the field of public relations, as they help formulate effective communication strategies that align with the organization's goals and brand perception.