What does media relations primarily focus on?

Media relations primarily focuses on managing relationships with the media. This aspect of public relations involves building and maintaining strong, positive interactions between an organization and journalists or media outlets. It includes crafting press releases, organizing press conferences, and facilitating interviews to ensure that accurate information about the organization is communicated to the public. Successful media relations can help shape public perception, manage crises, and enhance the overall reputation of an organization. By establishing trust and open lines of communication with media professionals, organizations can effectively share their stories and messages with a wider audience.