What does proactive public relations involve?

Proactive public relations involves anticipating potential issues and addressing them early, which is what makes the selected answer correct. In the field of public relations, being proactive means taking initiative rather than waiting for problems to develop and responding to them reactively. This can include identifying emerging trends, understanding audience sentiments, and preparing strategic communications to mitigate risks or capitalize on opportunities before they escalate. Proactive PR helps organizations build positive relationships with their stakeholders, manage their reputation effectively, and maintain trust by showing that they are prepared and engaged rather than defensive.

The other options focus on reactive strategies or narrow approaches. For example, reacting to crises as they arise indicates a more defensive posture that focuses on damage control rather than prevention. Focusing solely on brand promotion neglects the broader scope of public relations, which includes reputation management, stakeholder engagement, and issue management, while engaging only during product launches limits the opportunity for ongoing stakeholder communication and relationship building. Each of these approaches does not encompass the proactive nature of anticipating and addressing issues before they arise.