What does targeted communication aim to improve?

Targeted communication aims to improve the effectiveness and relevance of messages. This approach ensures that communications are tailored to specific audiences, taking into account their interests, preferences, and needs. By focusing on these aspects, targeted communication enhances the likelihood that the intended message will resonate with the audience, ultimately increasing engagement and promoting desired actions.

The emphasis on effectiveness means that communication is not just sent out for the sake of it; rather, it's designed to achieve specific goals, such as prompting a response or changing perception. Relevance is equally critical, as messages that consider the audience's context are more likely to be well received. This contrasts with a broader strategy where communication may lack precision and fail to meet the audience's unique needs, thereby diminishing its impact.