What is a primary function of a trademark?

A primary function of a trademark is to differentiate goods or services from others in the marketplace. Trademarks help consumers identify the source of a product or service, ensuring that they can distinguish between different brands and their offerings. This differentiation builds brand loyalty and recognition among consumers, as they can associate specific qualities, characteristics, or values with a particular trademark.

While trademarks can serve decorative purposes and may be linked to arts and culture, their fundamental role is to act as identifiers of source, ensuring that consumers are not misled about what they are purchasing. By making clear distinctions between products, trademarks contribute significantly to fair competition and consumer protection in the marketplace.