What is included in a media kit?

A media kit is an essential tool in public relations that serves as a collection of materials provided to journalists and other media professionals. It typically includes press releases, background information about the organization, biographies of key personnel, high-resolution images, and often fact sheets or data about products and services. The purpose of a media kit is to provide reporters with all the necessary information they might need to cover a story effectively, thereby facilitating accurate and favorable media coverage.

Options that involve internal memos, financial documents, or directories of employees do not align with the primary function of a media kit. Internal memos and corporate procedures are meant for internal communication and management rather than external media. Financial documents and budget plans are usually sensitive information not disclosed to the public or media in a general context. A directory of company employees, while useful in some contexts, does not serve the essential communication purpose of a media kit, which is to inform and facilitate media relations. Thus, the correct answer underscores the media kit's role in enhancing transparency and accessibility of information for journalists.