What is meant by "earned media" in public relations?

"Earned media" in public relations refers specifically to publicity gained through media coverage without any paid promotion. This is significant because it highlights the value of organic reach and credibility that comes from being mentioned by journalists, media outlets, or influencers who are not compensated for their coverage. This kind of publicity is often perceived as more trustworthy by the audience than paid advertising, as it derives from an independent source.

When a company successfully engages with the media, whether through press releases, events, or expert interviews, and receives coverage, that visibility is considered "earned" rather than "paid." This distinction is crucial in PR strategies, as it emphasizes the importance of building relationships with the media and cultivating a positive public image, which can lead to broader recognition and reputation enhancement without the direct costs associated with advertisements.