What is the definition of public relations?

Public relations is best defined as strategic communication aimed at building and maintaining relationships between an organization and its key audiences. This involves creating a two-way communication channel where both the organization and its stakeholders can engage effectively. The emphasis is on understanding the interests and needs of both parties, fostering mutual understanding, and enhancing the organization's reputation.

By focusing on strategic communication, public relations goes beyond mere promotion or advertising. It encompasses a broader range of activities, including media relations, community engagement, crisis management, and corporate communication. This holistic approach is essential for organizations aiming to create sustainable relationships that contribute to their overall objectives and public perception.

Other options reflect components that may be relevant to business practices but do not encompass the full essence of public relations. Advertising focuses primarily on promoting products rather than building broader relationships. Managing financial resources pertains to financial aspects of an organization rather than communication strategies. A framework for ethical guidelines is important in guiding behavior, but it does not define the purpose and practice of public relations itself.