What is the purpose of media advocacy?

The purpose of media advocacy is to influence public policy and promote social change. This involves using media strategically to raise awareness about specific issues, highlight injustices, and encourage action among stakeholders and the public. Media advocacy is a tool for social change because it empowers communities and organizations to communicate their needs and aspirations effectively. By effectively leveraging media platforms, advocates can shape public discourse, mobilize support, and drive policy reform that leads to a greater good.

In this context, the focus is on social progress rather than simply generating revenue for media companies or serving corporate interests. Media advocacy aims to engage the public and policymakers in dialogues that lead to meaningful change, making it an essential strategy in public relations and social justice efforts.