What is the working definition of ethics as it pertains to professionalism?

The working definition of ethics related to professionalism centers on the concept of doing what society defines as right. In the context of public relations, ethics involves a moral framework that guides practitioners in making decisions that are not just legally compliant but also socially responsible and aligned with the expectations of the communities they serve. This means that ethical behavior encompasses considerations of fairness, transparency, and accountability to various stakeholders.

While following organizational rules and acting within legal constraints are important aspects of professionalism, they do not encapsulate the broader ethical considerations that society expects from professionals. Adhering solely to personal beliefs can lead to subjective interpretations of what is right, which might not align with societal expectations or values. Therefore, the idea of ethics as "doing what society defines as right" emphasizes a collective understanding of morality that is essential for maintaining trust and credibility in the profession.