When is the impact of public relations on society considered positive?

The impact of public relations on society is considered positive when it promotes honest communication. This is because effective public relations involves transparency, ethical standards, and fostering trust between organizations and their stakeholders. Honest communication helps build a strong relationship with the public, leads to increased credibility, and encourages a more informed society. This ultimately contributes to a healthy dialogue, enhances a brand's reputation, and can mitigate potential crises by being forthright with information.

While generating profit for the organization, increasing advertising revenue, and promoting competition can be beneficial to a business, they do not inherently contribute to societal well-being or ethical standards in communication. The essence of positive public relations lies in its capacity to enhance trust and establish honest relationships, which are fundamental for sustainable and ethical communication in society.