Which form of persuasion appeals to reason according to Aristotle?

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The correct choice, which is logos, refers to an appeal to reason based on logical arguments. In Aristotle's rhetorical framework, logos constitutes one of the three primary modes of persuasion, alongside ethos (credibility or ethical appeal) and pathos (emotional appeal). When using logos, a speaker or writer presents facts, statistics, logical reasoning, and well-structured arguments to persuade the audience. This method is particularly effective in public relations and communication as it encourages critical thinking and engages the audience's rational faculties. By focusing on logic and evidence, logos establishes credibility through a well-reasoned approach, making it a fundamental component of persuasive communication.