Which of the following is NOT a characteristic of opinion?

The correct choice is the one that identifies a characteristic not typically associated with opinion. Frequency refers to how often a particular opinion is expressed or held by individuals or groups, but it does not characterize the opinion itself. In contrast, direction refers to whether the opinion is positive, negative, or neutral; stability indicates how consistent the opinion is over time; and intensity reflects the strength or passion behind the opinion. These characteristics help to understand the nature of an opinion, while frequency merely quantifies its occurrence without delving into the underlying attitudes or beliefs. Understanding these distinctions is crucial in public relations as it helps professionals gauge public sentiment and formulate effective communication strategies.