Which of the following is often a focus of public relations efforts?

Creating brand awareness is a fundamental goal of public relations efforts. Public relations focuses on shaping and maintaining a positive image of an organization, which often involves communicating key messages clearly to the public, stakeholders, and the media. By fostering awareness of a brand, PR activities help build relationships, establish credibility, and engage audiences, which are crucial for an organization’s long-term success.

While maximizing sales figures, enhancing manufacturing efficiency, and reducing operational costs are important business objectives, they do not fall within the primary scope of public relations. Public relations is more concerned with communication strategies, maintaining the organization's reputation, and audience engagement, rather than directly influencing sales or operational processes.