Which of the following is NOT a public relations tool?

The concept of public relations (PR) encompasses various tools and tactics aimed at managing communication and building relationships with target audiences. Press releases, newsletters, and social media posts are commonly utilized in PR strategies to inform, engage, and nurture relationships.

Press releases are crafted to share newsworthy information about an organization or event with the media and, by extension, the public. Newsletters are often used to update stakeholders about ongoing activities and achievements, fostering a sense of connection and community. Social media posts allow for real-time interaction and engagement with audiences, facilitating two-way communication.

In contrast, advertising campaigns are primarily designed for promoting products or services using paid media placements. While advertising does aim to enhance awareness or reputation, it typically focuses more on direct sales and branding rather than the relationship-building aspect fundamental to public relations. Therefore, advertising campaigns do not fit within the traditional framework of PR tools, distinguishing them from the other options listed.