Which of the following is a primary goal of public relations?

Enhancing brand reputation is a central goal of public relations as it focuses on building and maintaining a positive image for an organization or individual. Public relations professionals work to establish and nurture relationships with the audience, stakeholders, and the media. By managing communication effectively, PR efforts can shape perceptions, foster trust, and create goodwill, which ultimately helps in achieving other organizational objectives.

While increasing advertising revenue, directing sales strategies, and gaining media exclusivity may be important for specific business functions or goals, they are not the primary objectives of public relations. Public relations specifically aims at creating a positive public perception and engaging with the community to improve the overall image of the brand, which supports long-term success.