Why might there be penalties for not abiding by professional ethics?

The choice emphasizing the protection of public trust and the integrity of the profession is essential because ethics in public relations directly impact how the public perceives organizations and their representatives. When practitioners adhere to professional ethics, it builds credibility and trust between the public and the organizations they serve. Conversely, failing to abide by ethical standards can lead to misinformation, loss of reputation, and even legal consequences, which can erode public trust. This erosion can have far-reaching effects not only for the organizations involved but for the public relations profession as a whole, demonstrating the importance of maintaining high ethical standards to ensure the integrity and sustainability of the field.